Punt Hill Community Garden
Australia Post Peak
AGL DOOH Automation
Hostplus
AGL Stack & Save
Coles Grow It Cook It eBook
Esatto
Coles LAM Templates
Harbour Appliances Website
InAlto Review & Win
Esatto Appliance Chat
Animation Projects
Richmond Lighting
Camberwell Kitchen
Coles Magical Builders | Shopper Screens
Coles Locked Campaign
Coles Southland
InAlto Black Friday | Social Media
Home Office For Two | Interior Design
Terracotta Queens | Graphic Design
Cable & Arch Homewares | Graphic Design
I’m a senior digital designer with a focus on design systems and clean UI solutions. I’ve worked across brand and retail for big Australian clients, including brand identity, design systems, style guides, UI, print, dynamic digital marketing and campaign rollout.
I live and breathe Figma, specialising in onboarding new clients and establishing design systems and processes. But I also understand the day-to-day business needs of agencies, helping develop and win two new business pitches. My strength lies in an organised design approach to craft meaningful and clever designs. I’m also passionate about leading a strong and confident design team to achieve consistency across brands. For me, the joy of design is creating clever solutions to solve problems.
Experience
Big Red/BRX
Senior Digital Designer
After two years, I was promoted to a management position at Big Red. I was responsible for leading and mentoring a design team of six junior and mid-level designers. I worked closely with creative directors, account managers and art directors to manage jobs throughout the briefing, design, feedback and production stages. I was particularly proud to be involved in two winning business pitches for Australia Post and Hostplus. And I continued to streamline internal processes, onboarding the design structure for three new clients and leading an automation project for AGL DOOH and Australia Post Social and Display advertising.
Present
Big Red
Mid-Weight Digital Designer
I moved into the world of advertising in 2022. I started working in Figma to execute design across social, OOH, digital display, eDMs, websites and bespoke digital placements. I presented both internally and to external client teams. I worked on an in-house development project, AdAccelerator, that reduced the time to create digital banners from weeks to minutes. And I adapted emerging AI technologies like MidJourney into our workflow to produce quality work at scale.
2022-2024
Residentia Group
Graphic Designer
What didn’t I do at Residentia Group! I designed brochures, social, packaging, POS and OOH for serious luxury appliances and cheap everyday kettles. I put on my copywriting hat and wrote pun-tastic eDMs. I redesigned the Inalto and Esatto websites to match their refreshed brand identity, adding animated elements and staff picks. I also pitched and created a blog – Esatto Appliance Chat – to help indecisive customers.
2021-2022
Freelance
Graphic and Interior Designer
Although I majored in Architecture, I knew I wanted to be a digital designer. So I moved freelance. I built my skillset and folio working on clients like Richmond Lighting, Terracotta Queens and Flaming Scents. The work spanned branding, graphic design and UX/UI. But I didn’t forget my roots. I also completed two interior renovations, from concept design to build, for a kitchen and home office.
2020
Davey Architecture Studio
Architecture Assistant and Social Media Manager
I applied for my first architecture job and landed it the very next day. I worked on residential, multi-residential and small commercial projects at all stages of the design process. This included concept design, 3D renders, documentation, interior design and client pitches. I also managed the architectural practice’s social media marketing. Following a competitor and trend analysis, I devised a strategy and implemented it across Instagram, Facebook and LinkedIn.
2019-2020
