AGL Stack & Save Campaign
Digital Design
Agency
Big Red/BRX
Year
2023
AGL is Australia’s largest electricity generator, servicing over 4.3 million households. But they’re less well known for the internet and mobile products.
We needed to drive awareness of AGL’s full range of services – energy, internet, mobile, solar and EV. And we needed to highlight the discounts available for customers who bundle services.
So we launched AGL Stack and Save. This new lockup could be used as a value promise device – almost like a stamp signalling savings on particular products.
I was lead the digital designer, managing a team from concept through to production. This involved working closely with the Creative Director to create a bespoke Stack&Save lockup and modular, stackable product tiles. I led the roll out of these new assets across paid social, large format DOOH, animated DOOH, eDMs and digital display.
Meta Instant Experience
Due to the timings in this campaign the team were unable to create a dedicated Stack & Save landing page to click through for social ads. To combat this we proposed the creation of a bespoke Meta Instant Experience placement to enhance the customer acquisition journey, providing the user with more information on the Stack and Save offer. We delivered two options for A/B testing insights.
