Digital assets created to be sent out to Esatto’s key retailers for internal use to inform buying and sales teams about the new Esatto Heat Pump Dryer. Designed to convey key changes, upgrades and USP’s for the new model. It involved the creation of a short animation and a supporting PDF document to be supplied digitally to buyers to distribute within their organisation. By using a reviews based approach to support and explain the changes this provides confidence for the buyers in the new model and the upcoming changes.