Digital Design / Big Red Communications Group / 2022
coles southland digital shelf edge screens
I was part of the team designing and creating video content for the digital screens to be trialled at Coles Southland as the Coles’ 2022 innovation store. This involved the design of video content to be played along newly installed digital screens along the shelves throughout fresh produce and at the end of each aisle.
Monster Ends (Aisle Ends)
12 Aisle ends each with two large LED screens and 12 shelf edge screens
Consider not all placements will contain all elements. Screen messaging needs to be able to stand on its own.
Convey “Value” messaging for specials
Fresh Produce Wall Case
15 cases each with 3-5 rails spanning over 18 metres
Design needs to allow for price tickets to be placed anywhere on the rails
A combination of fresh abundance photography, inspirational imagery and messaging
Convey “Fresh” messaging
Fruit & Veg Bar
No price tickets are displayed on these screens
Messaging to match in store POS
Playful approach with rolling fruit and veg can be considered
Convey “Fresh” messaging
