Coles opened 52 new stores in FY23. And with a new supermarket opening approx. every three weeks, we needed to create bespoke campaigns at speed.

Now, our design templates needed to churn out a highly targeted awareness campaign for each suburb like never before.

The first step to achieving these tight turnaround times was establishing consistency. We audited the old campaigns and created matching templates in Figma for the animation, development and design teams. Then, we signed off standardised imagery and proof points for new stores. Now, we could easily substitute between the different features – whether a pet treat bar, freshly squeezed orange juice or convenience meals. Best of all, the design templates helped us reduce average approval times from two weeks to one day.